If you want to see a bunch of cut-throat Wall Street traders melt, just walk through the floor of the New York Stock Exchange with a handful of puppies and kittens.
That’s what happened this morning when folks from Iams Home 4 the Holidays campaign, including Mike Arms, president of the Helen Woodward Animal Center, rang the opening bell, bringing more awareness to the plight of homeless animals who are looking for their forever homes.
With two weeks left, Iams Home 4 the Holiday campaign has helped 924,932 pets be adopted since Oct. 1. A number that’s very close to their goal of helping of 1.5 millions pets find loving homes.
|Mike Arms with an adorable pup from Bideawee.
“What better venue can you get to show on national and international TV how beautiful these animals are and to tell those who want to bring a new life into their home not to support puppy mills and give an orphan a home,” Arms said.
Before the opening bell, Larry Leibowitz, chief operating officer of the NYSE, said this event event is one of his favorites.
“We do a lot of events here … Sports Illustrated models … and people here know this is the one I always want to do,” he said. “This is the most popular bell we have each year. It’s a great way to showcase an important cause. I guarantee you almost all of them will be adopted by the time we leave the podium.”
When the puppies and kittens hit the NYSE floor, traders stopped talking about the finance and started talking about their own dogs, asking to hold the fur balls and encouraging others to adopt one of them.
“It’s very exciting,” Leslie Myrie, assistant brand manager for Iams said. “It’s a great way to raise awareness.”
You can see more photos from the event on Facebook.
Thank you to Iams for inviting us to be one of their guests at the NYSE today.