Jill Rappaport at the Iams Home 4 the Holidays event.

You know her from The TODAY show, but what you might not know about is how committed to pet rescue Jill Rappaport is. In fact, she just introduced a fabulous new line of leashes and collars to promote rescue and adoption!

The collection, all made in the U.S.A., is available on the HNS website, and features cute sayings like, “Opt to Adopt” and “Smitten by My Rescue Kitten.”

Need another reason to buy one? A portion of the proceeds will go benefit animal cancer — a cause very close to Jill’s heart — and shelters.

I’ve had the opportunity to meet Jill twice now, once at an Iams adoption event and once at the Global Pet Expo, and she is just the sweetest — and does so much to help animals.

You can catch her talking about her new “Rescued Me” line tomorrow {Fri. 4/6} at 11 a.m. on HSN. Find your local channel here.